Auravia Bella operates this website and all related information, content, features, tools, products, and services (collectively, the “Services”) to provide customers with a smooth, secure, and enjoyable online shopping experience. Our website is powered by Shopify, which enables us to deliver these Services.

This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, or make a purchase through the Services, or otherwise communicate with us. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs the collection, processing, and disclosure of personal information.

By accessing or using any part of the Services, you acknowledge that you have read, understood, and agree to this Privacy Policy.

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Personal Information We Collect or Process

“Personal information” refers to information that identifies or can reasonably be linked to you or another individual. This does not include anonymized or de-identified data.

Depending on your interaction with the Services, your location, and applicable laws, we may collect or process the following categories of personal information:

• Contact information: Name, billing and shipping addresses, phone number, email address

• Financial information: Payment methods, card details, transaction details, payment confirmations

• Account information: Username, password, preferences, and settings

• Transaction information: Items viewed, added to cart or wishlist, purchased, returned, exchanged, or canceled

• Communications: Messages, inquiries, or feedback sent to customer support

• Device information: IP address, browser type, device identifiers, network details

• Usage information: How you interact with and navigate the Services

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Sources of Personal Information

We may collect personal information from:

• You directly, when you create an account, place an order, or contact us

• Automated technologies, such as cookies and tracking tools

• Service providers that collect or process data on our behalf

• Partners or third parties, as permitted by law

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How We Use Your Personal Information

We use personal information for the following purposes:

• Providing, Improving, and Personalizing the Services: Process payments, fulfill orders, manage accounts, arrange shipping, handle returns/exchanges, enable reviews, save preferences, and improve your experience.

• Marketing and Advertising: Send promotional messages via email or other permitted channels and display relevant advertisements.

• Security and Fraud Prevention: Protect accounts, secure transactions, detect fraudulent activity, and maintain a safe shopping environment.

• Communicating with You: Respond to inquiries, provide support, and maintain our relationship with you.

• Legal and Compliance: Comply with legal obligations, enforce our policies, and protect our rights and the rights of our customers.

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How We Disclose Personal Information

We may share personal information:

• With Shopify and service providers supporting payment processing, analytics, hosting, fulfillment, shipping, and customer support

• With marketing and advertising partners, subject to your rights and preferences

• When you direct or consent to such disclosure

• With affiliates or within our corporate group

• In connection with legal obligations, business transactions, or to protect the Services and users

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Relationship with Shopify

The Services are hosted by Shopify. Shopify processes personal information to provide and improve the Services. Information submitted may be transferred to Shopify and its partners, including those located outside your country of residence.

Shopify may use personal information to provide enhanced features, analytics, and personalized experiences. In such cases, Shopify is responsible for processing that data. You can review the Shopify Consumer Privacy Policy and manage your rights through the Shopify Privacy Portal.

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Third-Party Websites and Links

The Services may contain links to third-party websites or platforms. Auravia Bella is not responsible for the privacy practices, security, or content of these external sites. We recommend reviewing their privacy policies before sharing personal information.

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Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal information from individuals under the age of majority in their jurisdiction. If you believe a child has provided personal information, please contact us so it can be removed.

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Security and Retention

We take reasonable steps to protect personal information; however, no system is completely secure. Data transmitted over the internet may not be fully secure.

We retain personal information only as long as necessary to provide the Services, meet legal requirements, resolve disputes, and enforce policies.

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Your Rights and Choices

Depending on your location, you may have the right to:

• Access or request details about your personal information

• Request correction or deletion of your data

• Request data portability

• Opt out of targeted advertising or data sharing

• Manage marketing communication preferences

Residents of the UK or EEA may also have rights to object to or restrict processing, or withdraw consent where applicable.

We do not discriminate against users for exercising their rights and may verify identity before fulfilling requests.

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Complaints

If you have concerns about how your personal information is handled, please contact us. Depending on your location, you may also have the right to file a complaint with your local data protection authority.

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International Transfers

Your personal information may be transferred, stored, and processed outside your country of residence. Where required, appropriate safeguards and approved transfer mechanisms are used.

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Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated “Last updated” date.